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Many elements come into play when creating a fragrance. Beginning with the basic tools—ingredients, pipets, and a scale—the ASP perfumer creates using their skill set, imagination, and artistry. These creations, comprised of ingredients and accords, ultimately become unique finished fragrances which can then be categorized into fragrance families.


Join us as we explore these elements—unique to our perfumers—beginning with ingredients from their natural origins through the process of acquiring the essences. We’ll also introduce the ASP perfumers who, with their vision and individuality, created masterpieces focused on each element.


Our first element is ASP’s signature rose. Explore our resources page for more general information about fragrance categories, pyramids, notes, etc.


Henri Alméras - Joy Jean Patou
Rose Petals - Collected from the harvest and ready for extraction of their precious oil.  It takes 4 metric tons of petals to yield one kilo of Rose Oil.  The queen of florals, it constitutes the main accord in Henri's Joy!

White Florals

James Bell - Tatiana DVF
White Floral (Jasmine, Gardenia, Tuberose) - With exquisite elegance and distinctive character the blossoms of these perfume ingredients are born to blend together and enhance each others attributes. Push the floral element one way or the other has been the subject of many fragrance works.  With Tatiana, James pushed the Tuberose to a delicate balance and brought together masterfully the perfect accords.


Sophia Grojsman - White Linen Estee Lauder
Aldehydes - Found in nature in many varietals from fruit peels to leafy vegetation. Exuding freshness and a sense of clean, they are used frequently in perfumery to make a fragrance "come alive". It is with this in mind that Sophia was inspired to blend one of her greats, White Linen
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